MR Furniture Case Study
172% increase in organic users
MR Furniture, one of Dubai’s leading office furniture manufacturers, wanted to secure top rankings and increase visibility across search engines in the UAE. Despite offering premium-quality, customized office furniture, their website was not performing well online.
Adwordix stepped in with a data-driven SEO strategy focused on ranking growth, traffic, and engagement. In just three months, organic traffic surged by 172%, keyword rankings improved by 84%, website inquiries increased by 118%, and conversions rose by 96% — helping MR Furniture dominate search results and attract more business clients online.
How We Did It
We started by understanding MR Furniture’s brand goals, audience, and market challenges. Our team then crafted a custom SEO and content strategy designed to enhance visibility, engagement, and conversions.
Here’s how we approached it:
- Comprehensive SEO Audit: Conducted an in-depth website audit to identify technical issues, broken links, and missed SEO opportunities.
- Keyword Optimization: Focused on high-performing keywords like custom office furniture Dubai, modern office desks, and workspace furniture solutions.
- Content Strategy: Created SEO-friendly blogs and landing pages that reflected MR Furniture’s craftsmanship and design innovation.
- Backlink Building: Developed a network of backlinks from architecture, interior design, and corporate blogs to strengthen domain authority.
- Local SEO Enhancement: Optimized Google My Business listings, location-based keywords, and customer reviews to increase visibility in Dubai and nearby regions.
This strategic approach helped MR Furniture not just rank higher — but connect more deeply with its target audience of business owners, designers, and architects.
Challenges
- Low Online Visibility: Despite its strong offline reputation, the brand struggled to appear on the first page of Google for industry keywords.
- High Market Competition: The Dubai furniture industry is competitive, with multiple established players dominating search results.
- Limited Digital Content: The website lacked engaging, keyword-rich content to attract corporate clients and showcase product expertise.
- Weak Technical SEO: Unoptimized site speed, inconsistent metadata, and missing internal links hindered visibility and engagement.
Results
In just three months, MR Furniture saw remarkable digital growth with Adwordix’s SEO strategy. Organic traffic increased by 172%, keyword rankings improved by 84%, and website inquiries grew by 118%.
The brand also achieved a 96% boost in conversions, with more clients discovering their premium office furniture online. This transformation helped MR Furniture secure top search positions and establish a stronger digital presence across Dubai and the UAE.
What Our Clients Are Saying
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